Strategy
A go-to-market plan for a SaaS launch, without the 40-slide deck
A launch plan answers six questions. If you can answer them on one page, you have a plan. If you cannot, more slides will not help.
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Playbook
How-tos, AI prompts and guides
Practical product marketing for B2B SaaS teams: step-by-step how-tos, prompts you can copy and adapt, and plain-language strategy. Pick what you need.
Strategy
GTM engineering for B2B SaaS: what it is and when you need it
GTM engineering is the work of connecting the tools behind go-to-market so repeat jobs run without someone copying data between them.
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How-to
How to check whether AI assistants can quote your homepage
Before worrying about AI answers, check that your own page says plainly what you sell, to whom, and what it costs.
Open →15 min
How-to
How to test your messaging with five customer calls
Five short calls with real customers tell you more about your messaging than another round of internal edits.
Open →1 week
How-to
How to write a positioning statement in 30 minutes
Fill in one sentence, test it on three people, and keep only what survives. No workshop needed.
Open →30 min
Strategy
Positioning and messaging for B2B SaaS, in plain words
Positioning says who you are for and why you are the better choice. Messaging is how you say it. Most B2B SaaS teams skip the first and rewrite the second forever.
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AI prompt
Prompt: a launch announcement email for your customers
Draft a short launch email from your real release notes, then have a person edit it before it is sent.
Open →10 min
AI prompt
Prompt: three headline angles for your homepage
Get three different headline directions with the reasoning, then pick one and test it on real people.
Open →10 min
AI prompt
Prompt: turn customer notes into a positioning one-pager
Paste your call notes and get a draft positioning one-pager with the proof points marked, ready for a human to correct.
Open →10 min
Update
A drop in ChatGPT traffic may be a tracking problem
A reported ChatGPT tracking bug made some website visits harder to identify. Before treating a fall in recorded ChatGPT visits as lost customers, check your wider traffic and enquiries.
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Update
Google is making website links easier to find in AI answers
Google is making links more prominent in its AI search answers. This could make it easier for customers to reach your website, but it does not guarantee more visits.
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Update
What AI says when it recommends a local business
A new US study found that AI assistants often mention reviews, ratings and price when recommending local businesses. These are reasons given in the answers, not proof of how the businesses were selected.
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Update
Google's September spam update is still rolling out
Google is updating how it detects spam in Search. The rollout is still underway, so a change in website traffic this week needs a closer look before you draw conclusions.
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Update
Google now reports searches made with images
Google Search Console can now show when people find your website by searching with a photo or camera. This gives visually driven businesses a new way to see whether their images are helping customers discover them.
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Update
Welcome to ScouTrail News
A weekly, plain-language read on what's actually changing in SEO, GEO, and AI search — and what it means for a business without a marketing team.
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