Google is making website links easier to find in AI answers

Google is making links more prominent in its AI search answers. This could make it easier for customers to reach your website, but it does not guarantee more visits.

On October 15, Google announced changes to links in its AI search answers. These include AI Overviews, the summaries shown in search results, and AI Mode, its conversational search experience. Google says links within answers will appear nearer the top more often.

For a small business, this could give customers an easier route from an answer to your website. Google has not provided evidence in this announcement that the changes increase visits to small-business sites.

Google will also test a separate section near the top of some answers for official websites that help people complete a task or find specific information. This is a test, so you should not expect to see it on every search.

One practical check: open your main service page on your phone. Can a new visitor quickly understand what you offer, where you work, and how to book or contact you? If any of those details are missing, add them. That makes the page more useful when someone follows a link, regardless of how they found it.