AI prompt · 10 min

Prompt: turn customer notes into a positioning one-pager

Paste your call notes and get a draft positioning one-pager with the proof points marked, ready for a human to correct.

How to use it

Paste your notes where the prompt says so. Use real notes only. Read the draft and delete anything the notes do not support.

The prompt

Prompt
You are a product marketing manager for a B2B SaaS company.

Below are notes from customer calls. Use only what is in the notes. If something is not in the notes, write "not in the notes" instead of guessing.

Write a one-page positioning draft with these sections:
1. Who it is for (role, company type)
2. What they do today instead
3. The problem, in the customers' own words (quote the notes)
4. What we do better, and the proof for each claim (quote the notes)
5. The category a buyer would search for
6. One positioning sentence in this form: "For [who] who [problem], [product] is a [category] that [better thing]."
7. Three objections that came up, and what the notes say about each

Finish with a list of questions the notes do not answer, so a person can ask them next.

NOTES:
[paste notes here]

What to check

  • Every proof point maps to a real quote.
  • The sentence in section 6 sounds like something your customers would say.
  • The unanswered questions list is honest.

Want this done for you? Product marketing on demand, run by agents and managed by a human CMO.

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