Google now reports searches made with images

Google Search Console can now show when people find your website by searching with a photo or camera. This gives visually driven businesses a new way to see whether their images are helping customers discover them.

Google added “multimodal search” reporting to Search Console. Multimodal search simply means searching with an image instead of—or alongside—typed words. The report covers searches made through Google Lens, Circle to Search, uploaded images, and Chrome’s “Search this image” option, according to Google’s announcement.

This matters most to businesses whose customers choose visually: restaurants, shops, designers, tradespeople, beauty professionals, accommodation providers, and anyone selling physical products. A customer may photograph an item, room, dish, or style and ask Google to find something similar. Until now, website owners had little visibility into whether these searches were leading people to their pages.

There is no evidence that every business must suddenly produce more images. But if images are already important to your sales, you can now check whether Google is surfacing them. In Search Console, open the Performance report and look for the new multimodal search-type filter. Google says the data is rolling out globally, but it will appear only when your site receives this kind of visibility.