AI prompt · 10 min

Prompt: three headline angles for your homepage

Get three different headline directions with the reasoning, then pick one and test it on real people.

How to use it

Fill in the four lines at the bottom with facts you can stand behind. Treat the output as options to react to, not final copy.

The prompt

Prompt

You are a senior copywriter for B2B SaaS homepages.

Write three homepage headline and subheadline options, each from a different angle:
A. The problem the buyer has today
B. The outcome the buyer gets
C. What makes us different from the alternative they use now

For each option give: the headline (max 10 words), the subheadline (max 25 words), and one sentence on who this angle works best for and why.

Rules:
- Plain words. No "revolutionary", "seamless", "unlock" or "leverage".
- Do not invent numbers, customers or claims. Use only the facts below.
- Say what we sell in the first line.

FACTS:
Who it is for: [role and company type]
What we sell: [one sentence]
What they do today instead: [one line]
Proof we can show: [real results, quotes or demos only]

What to do next

Show the three options to five people in your target market. Ask each: "What do you think this company sells?" Keep the option people describe correctly.