Welcome to ScouTrail News

A weekly, plain-language read on what's actually changing in SEO, GEO, and AI search — and what it means for a business without a marketing team.

Every week, we're going to write a short, honest update here on what's actually changing in how AI answer engines and Google decide who gets mentioned — and what it means for a business without a marketing team.

No jargon, no vague "AI is changing everything" takes. Just: what changed, and what (if anything) you should do about it.

This is the first post — check back weekly for the next one.